A system to create a pleasant environment for shoppers with the capabilities to stream different music to different areas of the mall. A system to interlace the music playlist with information on offers and deals going on within the mall. Promotional messages engages the shoppers and lends to their mall experience.
The VBS System is designed to stream multiple music via any standard LAN infrastructure. The music streaming format is AEX 320kbps which translates to HiFi quality audio reproduction. Different music can enhance the different areas in the mall. A dedicated playlist for the womens’ fashion floor, men’s fashion floor, foodcourt and so forth. The aim of this is to keep the visitors stimulated and comfortable in order to drive foot traffic through the mall.
Our VBS system can also be integrated with the WiFi Internet service provider to analyse the demographics within the mall. With this the VBS system can play specific targeted promotional adverts to suit the demographics. Contrary to popular belief these adverts done tastefully are not an irritant, but rather engages the shoppers and is meant to drive impulse purchase.